The journal welcomes empirical and conceptual papers, literature reviews, and policy analyses related to the following (but not limited to) areas:

• Business and Management Innovation
• Digital Transformation and Entrepreneurship
• Strategic Management and Organizational Change
• Marketing Analytics and Consumer Behavior
• Finance, Accounting, and Corporate Governance
• Sustainable and Green Business Practices
• Social Innovation and Economic Policy

Through these areas, JCRBI aims to promote the development of responsible, adaptive, and future-oriented business research in response to the dynamic global environment.