Journal of Contemporary Research in Business and Innovation (JCRBI) is a peer-reviewed academic journal dedicated to publishing high-quality research papers, conceptual analyses, and case studies in the fields of business, management, economics, and innovation. The journal serves as an interdisciplinary platform for scholars, practitioners, and policy-makers to exchange ideas and insights on emerging trends and practices in the contemporary business landscape.

JCRBI emphasizes innovation-driven, technology-based, and sustainability-oriented business research that contributes to both academic development and practical applications. It seeks to bridge the gap between theory and practice by encouraging critical, creative, and evidence-based discussions about modern business challenges and solutions.

Vol. 1 No. 1 (2026): JCRBI Jan - Mar 2026

Published: 2026-01-04

Pengaruh Konten Visual, Deskripsi Produk Dan Konsep Diri Generasi Z Terhadap Perilaku Konsumtif Belanja Online Di Tiktok Shop

Alisiyana Alisiyana, Mumuh Mulyana, Febry Lodwyk Rihe Riwoe (Author) | 1 - 12 Pages

Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing

Adinda Ayu Kurniawati, Diah Kusumayanti (Author) | 13 - 24 Pages

Pengaruh Promosi Penjulan dan Inovasi Produk terhadap Keputusan Pembelian J.CO Donuts & Cofee

Muhamad Firdaus Saputra, Saefudin Zuhdi (Author) | 25 - 34 Pages

Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Kepuasan Konsumen Rumah Makan Sarimaya Kota Bogor

Abdullah Hudri, Mashadi Mashadi (Author) | 35-42 Pages

Pengaruh Likuiditas, Leverage, Profitabilitas dan Nilai Tukar Terhadap Return Saham (Pada Perusahaan Sub Sektor Farmasi yang terdaftar di Bursa Efek Indonesia Periode 2016 - 2023)

Siti Iklima, Yoyon Supriadi, Neni Nurisnaini (Author) | 43-54 Pages

Pengaruh Visual Merchandising, Inovasi Produk, Dan Cashback Terhadap Minat Beli Konsumen(Studi Kasus Ikea Di Sentul Bogor)

Selvia Savitri, Sulistiono Sulistiono (Author) | 55-64 Pages
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Journal of Contemporary Research in Business and Innovation (JCRBI) is a peer-reviewed academic journal published by Cakrawala Semesta. JCRBI is dedicated to publishing high-quality research papers, conceptual analyses, and case studies in the fields of business, management, economics, and innovation. The journal serves as an interdisciplinary platform for scholars, practitioners, and policy-makers to exchange ideas and insights on emerging trends and practices in the contemporary business landscape.

JCRBI emphasizes innovation-driven, technology-based, and sustainability-oriented business research that contributes to both academic development and practical applications. It seeks to bridge the gap between theory and practice by encouraging critical, creative, and evidence-based discussions about modern business challenges and solutions.

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